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Trumbull Shop Owner Waxes Poetic By Focusing On Fun

Portia Antonio, owner of Pure Poetry in Trumbull.
Portia Antonio, owner of Pure Poetry in Trumbull. Photo Credit: Submitted

TRUMBULL, Conn. -- Portia Antonio is all about highlighting what's local, fun and inspiring in her Trumbull store, Pure Poetry .

The gift shop, which celebrated its one year anniversary with a four day celebration in August, is meant to be "an experience that's a pure delight for the senses."

So explained Antonio, who said she puts a lot of thought into what will move people -- from the music playing, the aroma of apothecary lingering, to where one's eyes will settle. "The design of the store and the contents within are all part of my vision and my labor of love," she noted.

The shop's motto: "Luxury goods that speak to you."

Among its best sellers: home decor, jewelry, apothecary, as well as baby and child items. "Our customers also appreciate that we have items for their furry family members too," she said.

As for what's new for fall: Antonio said to expect warm and cozy outerwear and accessories, home decor with lots of shimmer pieces and beautiful candles that speak to the season.

There's also local artisan work as well, a mission of the store. "We have so much local talent in Trumbull and the surrounding towns that a big part of what we carry is local," said Antonio. "And I love that our customers want to support local so I would say that those items always sell really well in the shop."

The Trumbull resident, was, in fact, one of the catalysts behind the creation of Madison Village, the shopping center where her store sits. She admits she had been actively looking for space to rent within the area and could have ventured into another town but preferred to stay put. "I felt there was a need for it right here in Trumbull," said Antonio.

"After lots of ups and downs, not only did I end up having the business of my dreams within the town I'm raising my family in, but Pure Poetry became the inspiration of something much bigger, which resulted in the entire creation of Madison Village, in Trumbull. We now have more of a variety of restaurants and other local businesses. I'm honored to a part of that."

Location certainly helps but Antonio also credits the fact that she strives to be genuine, fair and honest with her customers as key to her success. "They appreciate that," she said. "This is a very personal business and I want everyone to leave my shop as happy as when they entered in. I want people to leave and say to themselves, 'Wow, that was really something else!'"

Pure Poetry is at 4244 Madison Ave., (203) 880-5360, www.shoppurepoetry.com/ .

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